Voices for Safety, a pilot child abuse and prevention program in Arizona, needed a new website to convey information to parents and for teachers to not only administer the curriculum, but be able to interact with other teachers for guidance and support.  We developed a informational and professional website presence for Voices for Safety that includes a private teacher area for their curriculum and forum discussion.

http://voicesforsafety.com

Classic Image Dance not only wanted a new design, but wanted a more interactive website for their dance students. Using WordPress as the content management system, we created a sophisticated website that allows students to sign up for classes, check the current dance schedule, stay current on events and view photos of dance competitions and recitals.

http://classicimagedance.com

Mitchell’s Body Shop required a clean, fresh website that would showcase their auto body shop services.  They also wanted something that was easy for them to update.  An updated design was incorporated with WordPress to give Mitchell’s a professional and cohesive brand.

http://mitchellsbodyshop.com

Go Mobile Auto Glass needed  a brand new minimalist website to introduce their services to the public.  We incorporated a sleek and simple design which highlights their specialties and is SEO optimized so they can rise in the search engines quickly.

Not only was the original website for Mike & Jerry’s out-of-date, but they needed something that better reflected what they offer as well as make them stand out from the competition.   This eye-catching website for Mike & Jerry’s Paint and Supply better reflects the company’s specialties and consumer offerings with a sleek contemporary design and easy to use interface.

1.        Make sure your main keyword is in the title of your website.  Google places high importance on title tags and it is crucial that your main keyword is not only in your title, but at the beginning of your title.  For example on the site:  http://antisnoringdevicesnow.com, the keyword “anti snoring devices” is listed in the title – not once but twice.  Besides content, the title tag is the single most important on-page SEO element.

2.       Make sure your main keyword is also listed in your meta description and keyword tags.  Now, it’s true that Google doesn’t pay much attention to meta keyword tags anymore, but the description is still vital for persuading a user to click on your link.  For best on page optimization, your meta descriptions and keywords should be unique for each page and your description should be under 255 characters.

3.       Include your main keyword in your H1 title tags.  In recent years, Google has given more importance to h1 tags than keyword and description meta tags.  It views an h1 tag as an important part of a webpage.  Therefore, for proper on page optimization, it’s important to not only use your main keyword in your H1 tag, but to make sure the H1 tag is towards the top of the site, and that you only have one H1 tag per post.

4.        Have unique, relevant content on your site.  Google doesn’t want spammy content that is terribly written or copied from another site.  They want quality content that elevates the user experience.  When blogging, try to have a new article at least once a week and make sure it is at least 400-500 words in length.  If you can post a new post 3 times per week, Google will love that even more.  Because bounce rate is also an important factor for Google rankings, the better quality content you have, the longer a user will stay on your site thus increasing your SERP ranking.

5.       Your posts should have a keyword density of at least 2-3%.  What that means is: if your keyword is anti snoring devices and you have a 500 word article, your keyword needs to be mentioned in your post at least 10 times.  Your keyword should also be mentioned in the first paragraph AND the last paragraph for prime on page optimization.  Don’t mention your keyword too much, or the little Google bot will consider it a spam article and won’t be happy.

6.       Have external links on your site.   This may seem backward, but outgoing links show search engines that you are adding value for your visitors by providing them with links to additional information and this in turn adds velocity and authority to your site.  For effective on page optimization, link your main keyword to only ONE external link per post, and make it a no follow link with the rel=”nofollow” attribute.  Also make sure you are linking to a high quality website.  And remember: not only are outbound links valuable for on page optimization, but they are also valuable for building relationships with other websites.

7.        Have your main keyword bolded at least once in a post but no more than 3 times.  When search engines such as Google see a word in bold, it assumes you are giving more weight to that word than other words in the post which in turn, gives you more SEO juice.  The same goes for words that are underlined and in italics as well.  But again, don’t overdo, or this will send off a red flag to the Google gods.

These are only a few of many tips you can use to make your website SEO friendly.  If you want a great plugin that will do all of this on page optimization for you, check out the Easy WP SEO plugin for wordpress.  This plugin uses a complex algorithm and has over 70 different options you can configure so that your website can have perfect on page optimization.

The website for the Tennessee Collision Repairers Association was out of date and needed a more streamlined and contemporary look.  We created a more polished design with a snazzy scrolling flash feature for their sponsors which not only gives the association a more professional look, but is more user-friendly for the consumer and their members.

Computers for Kids USA is a non-profit organization that rebuilds computers for children in need.  They needed a brand new website that was not only bright and inviting, but that was clean and simple to navigate.  We gave them a website that is not only attractive and informative but will allow them to expand in the future.

http://www.computersforkidsusa.org

1.  Follow Finder
This tool analyzes following and follower lists on Twitter to find people you might want to follow. You just enter the profile name of someone and the tool will return a list of people also on Twitter. This tool is handy if you are trying to get into a new market and you want to build relationships with key influencers.

2.  Google Sets
With this tool, you input a keyword and it will return a list of keywords which are similar.  Very helpful for brainstorming and for building a list of keywords for site optimization.

3.  Google Webmaster Tools
If you aren’t using Google webmaster tools – you should be!  It offers a wealth of information on your site such as crawl errors, top search queries, and conversion rates.  It’s a powerful tool that provides key diagnostic data about your site and can help to increase your search engine rankings.

4.  Google Trends
Reflects what keywords people are searching for on a daily basis.  By using this search trend data, you can get us insight into how important a topic is to the public and get quite a bit of insight into human behavior and reactions.  This tool is especially useful when researching an unknown market and finding relevant backlinks for your site.

5.  Google Wonder Wheel
The Google Wonder Wheel has been around since 2009 and is great for finding related keywords. It’s meant to provide a more visual display of relevant search terms for the user.  If you are looking for more long-tail keywords to drive massive amounts of targeted traffic to your particular niche, the Google Wonder Wheel will help you with new keyword ideas for your marketing campaign.

Have  a favorite Google SEO tool not on the list?  Send me an email! >>