Does Google use the keywords meta tag in web ranking?
Does Google use the keywords meta tag in web ranking? In a word, no. According to Matt Cutts of Google, their search engine hasn’t paid attention to meta keywords for over a decade because the tag became so abused with keyword stuffing. This doesn’t mean that Google ignores all meta tags. They still pay attention to the “description” meta tag for search results snippets, although they still don’t use this tag either when determining ranking. But even though Google.com disregards keyword meta tags, other search engines do not, which makes them still relevant for basic search engine optimization. To hear more from Matt Cutts on this subject, check out the video below: