Have you ever visited a website and noticed a small custom image next to the URL?  Favicons have become a popular way to provide visual cues so that visitors can identify your website.  Not only does it make your site look even more professional, but its a great additional way to brand your website and your business.

A favicon is simply an image that the website designer tells the browser to display and can also be made available to users when bookmarking your site.  To create a favicon, a great online tool is: http://www.html-kit.com/favicon/ Upload the icon to the root directory of your webhosting server and then add two lines of code within the head section of your web pages:

<link rel=”icon” href=”http://www.yourwebsite.com/images/favicon.ico“ type=”image/x-icon”>
<link rel=”shortcut icon” href=”http://www.yourwebsite.com/images/favicon.ico“ type=”image/x-icon”>

Viola! Your favicon will appear in most current browsers.   Not only will your favicon add more interest but its just another way to add community awareness to your product.  Happy branding!